Faraday 3D newsletter
Everything you want to know about 3D
We are eager to create realistic 3D visualization that satisfy our clients. To ensure we get this result we need certain information.
Why do we need it?
- Everyone has their own understanding of certain words, e.g. cool. It is therefore important for us to negotiate all key elements and have the same understanding from the beginning.
- After this stage, we can be sure that the fewer edits we have, the sooner you will get a final version.
- The fewer edits there are, the cheaper our visualization services will be.
Cooperation should be as comfortable as possible for both parties – this principle applies at Faraday 3D. We listen to the views of all our customers, and constantly improve our services and interactions with those who come to us for 3d room design visualizations.
But over the years we have found that there is a special type of character or customer who orders 3D visualizations. Everyone should know about this character and the potential consequences that arise from our interactions with him. This character is described in the article below.
High quality 3D rendering
Experienced negotiators say that the order in which we bring forward our arguments directly affects how convincing they sound. The best sequence is to start with the more convincing ones, then proceed to the usual ones, and conclude with the most convincing one.
The first will create an attitude of trust, while the last will come just at the right time for the final decision. If the last word is postponed for a while, your partner in discussion will remember the beginning and the ending of the conversation most of all.
Right now you might be wondering what it has to do with 3D design. The thing is, there were lots of examples in our experience that prove that high quality 3D rendering is that strongest argument to convince even the greatest skeptics.
3d architectural renderings: Time, It Needs Time…
The actor and columnist Will Rogers once said, “If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.”
From our team’s experience, we would rephrase the quote as “If advertisers spent an adequate amount of money on quality 3d architectural renderings and gave the designers sufficient time to make them, these would sell their products better than the most expensive advertisement.”
Every architectural or construction company has its own cost categorization. But one category common to all of them is advertising and promotion. Often it will include costs for 3D visualization services. Some companies are ready to pay a lot for them, while others save as much possible, but in general everyone uses 3D interior renderings to showcase their future apartments.
In the previous two posts we discussed five truly high-end and five utterly awful 3D visualizations (as well as the consequences of using the latter), so readers could see for themselves how dramatic the gap is between paying more and getting less (or nothing).
Previously we discussed what a high-end architectural interior design 3D visualization is and how it can affect architectural and construction businesses. To recollect, best 3D:
- Turns prospects into customers
- Boosts sales
- Increases loyalty
- Drives word-of-mouth marketing, because people like sharing beautiful things. If your interior’s 3D rendering is realistic and inspiring, be ready to have it shared across all social media
This is how professional visualization works: you give a person the item you want her to buy, and the odds of selling it skyrockets. In case of interior designs, the 3D rendering serves as a guide to your service.
And now let us imagine how a “quick and cheap” visualization affects a prospective buyer’s attitude. To support our words with examples, let us consider five low-quality 3D Architectural interior design examples.
There is a saying in sales: the shortest path to a sale lies through the customer’s hands. Sensing every curve, flipping every switch and moving whatever there is to move creates a strong desire to own. This is why salesmen will always insist that you take that gadget in your hands.
But what if you are a real estate agency or an architectural firm trying to sell a yet-unfinished and hence impalpable property? One solution is to forget the above law. The other one is to resort to high-end interior 3D rendering, making the sight alone work for the other four senses. Is it possible? Let’s see.
3D Architectural Visualization is on the rise nowadays. if 10 years ago all we had were raw and unrealistic renderings, today we can hardly tell a 3D rendered image from a professional photograph. But such results require a great deal of time and effort.
So, if you are an architectural visualization company or a construction firm, how do you choose the right designer, given that almost any portfolio features works that look real enough to you? After all, you order 3D renderings to get results: you want your prospective customers to look at the pictures and say: “Wow! This is the cottage I want to live in! This is the house where I’ll have my future apartment”!