Faraday 3D blog

What do you think when you hear the term “3D exterior visualization”? To some, it may just mean looking at pretty pictures with some buildings; to others, it just may seem cool looking at sceneries that have buildings on them. However, to an architect, visualizing architecture is so much more than that. Visualizing architecture is more about showing what scenery looks like when it’s made.

Here you are — at the crossroads of launching your architect or construction company and trying not to imitate the other firms, yet remain at the top of the game in client satisfaction. If this is your only architectural marketing focus, then good luck with that! Otherwise, if you’re ready to offer architectural designs and services then read more!

If you only need a 3D visualization project every once in a while, seeking the services of 3D architectural visualization companies is a more sensible choice. In fact, this is what most businesses opt for. By working with 3D architectural rendering firms, you can have your 3D projects completed without the need to spend your company’s resources on in-house 3D artists who will only perform works during certain occasions.

It certainly takes amazing skill and experience to master the art of 3D interior design images. And choosing the right architectural visualization 3D studio to help you launch that next architectural idea or project can seem like a daunting task. There’s an overwhelming number of details you need to pay attention to if you want your 3D images to turn out just right for your architectural project — and it takes a lot of time and effort to achieve this.

When you’re working for an architecture firm, your sole focus is designing. But what happens when you decide to break out on your own and start your own architect firm? Suddenly, you have to think about how to literally sell architectural design—as work just doesn’t find its way to your desk anymore. Architecture project pitching now becomes this new journey that makes you feel that you’ve bitten off more than you can chew. As a previous architect for someone else’s firm, you may have never had to do project pitching.

To understand what trends we expect in the future of the field of architectural visualization, let’s go back in time to identify the notion of architectural visualization. What is it? If you say that it is a simplified illustration of a technical image for simplifying users’ perception of a potential building, you will be right – but just partly.

With more than 10 years of 3D visualization experience, I’ve come across various clients. Some had no problems; meanwhile, others were a pain to deal with. Regardless, they all have one thing in common – both request revisions, and some have an awful lot of them. This time, I’m going to answer this seemingly common question: who is to blame? The client or the studio?

Have you ever called or emailed a 3D studio asking, “How much will you charge for doing a couple of 3D renders?”, and you immediately receive a blatantly generic quote? Well, you might still end up haggling for a few minutes, if not hours on the numbers till you reach an agreement. But can that take all of your problems away? The answer is an absolute NO. Actually, you’ll still be grappling with the very same issues and on top of that, you’ll spend a few extra thousand bucks for nothing tangible.

What Architect and Developer (A&D) would not want to keep their 3D rendering projects in-house? In-house 3D visualizations always save every architect company time and money, provide a comfort zone, and protect the confidentiality of each developer’s client. Always? Every? This is far from the truth.

The belief that “the customer is always right” has been around for so long that it has become a signature for many businesses. It’s so engraved in the mind of entrepreneurs that any attempt to convince them otherwise becomes futile. But as a 3D artist, have you ever wondered why a client would hire your services? It is because you are an expert in 3D rendering. It is your expertise that he is interested in and not just the fact that you can deliver the service. If you do not stand as the person with the knowledge, you’ll be turned into a mere technician.

3D architectural visualization is one of the trends in modern architecture right now, especially considering that there are lots of top-notch architectural rendering companies that specialize in 3D visualization. For these ArchViz giants, 3D visualization isn’t just another marketing stunt to try to make themselves stand out from one another.

In the Renaissance era, Brunelleschi worked out a technique for linear perspective. He later applied this in designing and constructing the dome for the Florence Cathedral. And thus, he left a huge impact on modern architecture and engineering. Since then, architectural visualization — as we know it today — has flourished. Indeed, 3D renderings have been the architect’s most persuasive communication tool.

Working with global clients is more common than ever. This shouldn’t surprise you as the Internet has opened up markets that were once inaccessible to smaller 3D studios. However, many 3D studio leads remain unaware of both the obvious and hidden challenges that exist when targeting potential international clients. The problem is not necessarily in finding clients but revolves around leveraging their trust and confidence in a 3D studio outside of their country.

The cinematography was not just a means of entertainment, but also a cause of new ideas. This article examines the history of matte painting in film, explains the advantages of this technique, shows it in action, and determines how effective it is when working with architectural and constructing companies’ projects.

It’s the dream of many architects to come up with a design others would want to buy. But once you wake up from your dream, reality sets in. You begin to realize one of the major difficulties in architecture: Designs are not patented in the same way as innovations—and it’s not common for someone to buy the rights to your design. It works the other way around. As an architect or developer, you’re commissioned by a client to produce what they need—and then, you use your expertise to do it in a unique yet practical way.

A young architecture firm or startup construction company probably won’t have a huge pool of built work to pull promotional material from. What they will have is a ton of interesting ideas and probably many good, in-progress designs to prove it. No doubt, it’s important to get those designs out there and show people why your services are valuable. Nothing trumps built work.

In the early days of the Internet and social media, a lot of excitement was sparked about the possibilities for easily generating computer graphics sales. Here was a new way to reach out to potential clients for free. Not only could an artist reach their friends and followers; if they shared your visual art service posts, your business could reach all of their connections as well. It was a great way to achieve exposure without spending thousands on advertising or marketing commissions.

No doubt, the Architecture and Development (A&D) industry is hyper-competitive and tackles the most complex construction projects worldwide. With strict budgets and tight deadlines, the last challenge you’d want to face is another unnecessary revision. Neither do I. And that’s where 3D architectural visualization and rendering comes in — the greatest tool to an A&D’s long-term success.

This article is intended for those clients who are fond of saying, “I know somebody willing to do this job at a cheaper price than yours.” If you are among these clients, you must read this article! Let’s keep it straight. The one thought that every 3D artist has for you: “I don’t need that type of client.”

If you have an idea of what 3D visualization can do for your business, the next question that pops into your mind would be, “Is it a good move to hire 3D artists for your business?” “Or is it a lot better to just outsource my 3D rendering project to a 3D studio?” Regardless of which option you choose, there are advantages and disadvantages. Today, we’ll help you focus on the direct approach you should take when simplifying your choices in the 3D visualization studio market.

The project’s location is quite unique. It is a rural place on the shore of a bay within the Bergen municipality. It is also within close proximity to Lagunen center and its shops, cinema, public offices, schools, the city railway, etc. All of these features are within a short walking distance.

If you saw the picture below on Facebook, Instagram or even a website, you’d probably assume that it’s as real as any other outdoor photo of a home or landscape that you’ll come across while scrolling.

For this project, we were approached by a client who wanted to create a caravan camp high up in the Norwegian mountains. However, the company were facing objections from the local community who did not want their views of the valley to be spoiled. This is perfectly understandable, but what the client needed to do was show them that their view would not be affected to the extent that they may imagine, and that the camp would actually enhance their view, especially in winter time after snowfall.

We often face a situation when a client has a project, but he has limited knowledge regarding the details of the project. At Faraday 3D we offer a simple solution to this problem. We provide inspirational exterior photos. This enables us to deliver greater service to our clients. Let’s take a look at one of the projects we did in the past.

Whether it’s building your “dream home,” or conceiving the design of that all-important first home, it will always be something special. A home becomes a safe, comfortable refuge. A place where you disconnect from the rest of the world and be yourself. The home is indeed your castle, your domain. And while most people have a reasonably good idea of what they would like their dream home to look like, they can’t quite fully visualize it most of the time. Take, for example, a recent design project for a high-end English-style spec house that we worked on.

One of our regular clients has decided to add another market to his project portfolio. This new location is the Adirondack mountains in the United States. This happened after we created images for his new product: A-shaped houses.

A case-study from New Zealand Our experience shows that a high-quality 3D rendering can be an excellent argument in discussing your products with your potential customers. It can greatly affect their buying decisions in favor of your company. Here is a story about one of our clients, a manufacturer of pergola shades from New Zealand. He contacted us asking to visualize his product from the best possible perspectives.

When we receive a new customer order for 3D visualization, we always start by telling the customer our guiding principle: 3D should serve a specific objective. For instance, if we are talking about visualization of the architectural design of a house, 3D shows qualities and details to help to sell the house. In order to make visualization work as it should, we need to understand certain project criteria: to whom the house will be sold; the type of homes in which the buyers currently live; and what the customer is, in reality, expecting.

As a 3D visualization studio, time is one of your most valuable assets. The more time your studio can save, the more revenue you can earn. However, reducing your time on a client’s project and allowing quality to suffer is not the answer. As a result, a 3D visualization studio lead may ask, “How do I save time?” The answer: workflow.

Previously we discussed what a high-end architectural interior design 3D visualization is and how it can affect architectural and construction businesses. To recollect, best 3D: Turns prospects into customers Boosts sales Increases loyalty Drives word-of-mouth marketing, because people like sharing beautiful things If your interior’s 3D rendering is realistic and inspiring, be ready to have it shared across all social media.

Let’s talk today about 3D Rendering service and 3D Visualization service — what these terms are all about and any differences between them. And let’s apply such context since we’re going to be talking about architecture—our company’s main specialty — 3D Architectural Visualization. If you’re not a 3D artist or haven’t worked with one, these terms may sound foreign to you.

If a picture is worth a thousand words, then a 3D design is worth a million. With 3D, your customers not only get to see one side of your product but multiple ones. This gives them a more realistic idea of how the product you’re offering can benefit them, thus making them more likely to give your product a try.

In our previous article we described the basic principles that can help you find out how honestly and meticulously the designer has treated your 3D Visualization Rendering. If you look once again at the designs shown there, you will see for yourself: they are indistinguishable from real photographs. Creating such designs is a true challenge and requires a lot of time and money.

Any business tool has some similarities to medicine: in the correct dose, medicine heals, however, if overused it just causes damage. 3D can heal your sales, where the previous over-exposed images may have damaged them. 3D modern furniture renders are slowly starting to get a foothold with members in the furniture industry, therefore there are a lot more interior elements available.

A couple of months ago, my dream client came knocking. They’re an established architectural agency, seeking a 3D visualization partner. They wanted to work with me on a large set of private house models, multi-month project – and it was a perfect fit for the services I’m offering. I was ecstatic. Everything felt great. The client saw value in my services and I wanted to work with them.

When ordering a 3D visualization from a 3d rendering studio, owners of architectural and construction companies rely on the designer’s ability to provide an impressive view of their building. But clients will often look at the rendering and go to a competitor. Why is that? Sometimes the reason lies in the quality of the 3D rendering. In this article, we will discuss why it has such a great impact on prospective customers.

I believe both of us know that designing and constructing a building is a really expensive process. Every change you make to the layout or materials during the construction process could mean extra expenses—which explains why the industry prefers clients to have a clear vision of what a house or building looks like before the actual construction begins.

Every architectural or construction company has its own cost categorization. But one category common to all of them is advertising and promotion. Often it will include costs for 3D visualization services. Some companies are ready to pay a lot for them, while others save as much possible, but in general everyone uses 3D interior renderings to showcase their future apartments.

Regardless if you choose an individual 3D artist or a 3D studio, you’ll always come across questions. This might be one of the following - Why is Studio A more expensive than Studio B? In this article, I’m going to share with you some tips on choosing the right 3D artist for your project. There are three points you should consider: portfolio, openness, and communication. They’re rather basic—but actually—there are some key distinctions. Let’s find out what those are.

Like every other field, the arena of architecture has become savagely fierce in a competitive way. Simple sketches and drawings, though highly effective early on, no longer bring anything new to the AEC industry today. When an architect or developer takes the effort to present their work in a 3D design, it carries more influence because investors or clients aren’t always that great at reading and understanding simple drawings.

We’ve all been there as 3D Architectural Visualization studios — where we want Architects to see just how badass our designs and renders look. So, we try to sell them with our portfolio and more. But, just how well has that worked out? It’s time to ditch that “Look at me!” approach. Instead, our marketing strategy needs to scream, “How can I help you [the Architect] accomplish your vision through my impactful 3D Visualization services?”

These are the ten steps that any 3D rendering company uses for architectural 3D visualization...

Are you trying to choose between 3D rendering and photography? They are both effective product visualization techniques. We’ll conduct a broad overview of their features to help you decide which one fits your use case. Almost any business that sells physical products can benefit from product visualization for their online store. Moreover, firms that undertake grand projects, such as architecture and landscaping.

Can a small 3D studio handle a large project? This is the question we have been asked a lot. Of course, it depends on the studio itself. So let me introduce you to how we managed to run a project with 10 3D artists on board. The project’s goal was to create stunning footage of a new Radisson Blu hotel. The main challenge — being able to implement new changes architects do on the fly. And in the case of such large-scale projects, it’s not possible to carry out changes having only 2 people on board.