3D Visualization of modern furniture: contact with the business

Any business tool has some similarities to medicine: in the correct dose, medicine heals, however, if overused it just causes damage. 3D can heal your sales, where the previous over-exposed images may have damaged them.
3D modern furniture renders are slowly starting to get a foothold with members in the furniture industry, therefore there are a lot more interior elements available.

Only a few people have considered these questions: What is the effect of the images and videos, and what do they bring to the project? How the quality of the executed image/video impacts the customer’s opinion of the product? How will these marketing products affect sales?

We prefer to let our work speak for us, so on that topic, let’s discuss real jobs and evaluate them from a professional point of view.

To begin with, let’s clarify: you can use 3D not only for images but in videos as well.

We will take a look at both formats: so that you can see the full picture. Let’s start with a video. Let’s look at how it is usually made.

Furniture 3D animation: bad quality example

We start with a video like this, which is of low quality. If we make it full screen, then the image is going to pixelate, so watching it is extremely difficult.

  • It leaves you with the impression that the thickness of the back legs is millimeters or that they are transparent
  • The chair looks too plastic and cold
  • The hangers are just hovering in the air!

The whole picture doesn’t look good: the product comes across as very cheap, the presentation just spoils the impression of the product, which is probably a good quality product.

3d modern furniture presentation by Faraday 3D team

I think comments are not necessary here…As you see 3D animation provides a stunning impression to a potential customer. And it all depends on how competently and professionally it’s made.

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