Think Like an Investor… Not Just an Architect
Now that we’ve targeted some introductory points about the all-in-one solution found in 3D architectural visualizations — and how to create a powerful architecture portfolio — let’s delve into your workflow.
That’s right. You must think like your client and mentally/emotionally become your client, in order to see—and experience—what they are looking for. And once you’ve leveraged those powerful 3D renders and epic architectural visualizations from a reliable 3D studio for your architecture firm, don’t just stop there.
“Our opportunity, as diverse architect designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple,” American architect Jeanne Gang affirms.
And we echo these same principles as they apply to your potential investors!
Keep It Simple! Potential investors and clients aren’t going to jump through hoops to procure your architect services or learn more about your ideas. You have to make that process as stress-free and simple as possible for them. They expect a simple experience. They want their decisions to be streamlined.
Scope out existing problems in your AEC business model — from your online portfolio visibility to your presentation skills. 3D architectural visualization studios work with AEC’s to target those goals and help translate those unforeseen details in interior/exterior quality.
Publish AEC Content That’s Relevant to Your Targeted Audience. You’ll find many AEC firms that either display every idea or sample in their portfolio…or not enough. Additionally, they’ll publish content online — or within their proposals — that has nothing to do with that investor’s past or present projects. Humanize your projects and take a fresh approach to each proposal.
3D visualizations set your firm apart by creating a more organized and diverse visual system for your targeted audience — it helps you find the right balance of what they want vs. what they need. Consider their locality and literal service needs… not simply your skills.
Notably, it’s also one of the best, long-term ways to expand those abilities to truly measure the impact of your creative designs and overall workflow.