Why Every Architect Looks and Sounds the Same
What You Need to Do to Stand Out in a Crowded Market
Here you are — at the crossroads of launching (or boosting) your architect or construction company and trying not to imitate the other firms, yet remain at the top of the game in client satisfaction. If this is your only architectural marketing focus, then good luck with that!
Otherwise, if you’re ready to offer architectural designs and services that build upon your creative designs, focus on promoting a solid proposal-winning portfolio, and practice the best workflow an architect or developer can achieve, then read more!
Competition for architectural brand recognition has never been more fierce. And we get that.
First, Tell Me...What is Your Firm’s Priority?
...and you’ll probably tell me: “Getting our ideas seen and heard!”
Bringing your idea closer to clients has always been one of the most hellish situations when it comes to architecture and design, as something will always get lost in translation...and the end-result will always differ — so the client is left disappointed.
Bottom line — you’re offering a visual service that needs to be seen, heard — and felt. And it requires the highest quality in architectural visualization...period.
So, let’s start by re-prioritizing your strategy as an AEC (Architecture, Engineering, Construction) firm.
Making sure that the client is satisfied (through your ability to translate ideas) is going to be most important here because it will ensure that your business functions properly, but it will also help you market yourself as a real professional.
And these two factors are the most serious things to setting apart your architecture firm from others.
But, how can you do both? How do you boost your workflow and market yourself — all at the same time?
Architectural Visualization — The New All-in-One Solution for AEC’s!
Architectural visualization is one of those incredible things that enable you to show exactly what you have in mind for your client, well before the actual work starts. Fortunately, you don’t have to figure it out alone. It’s best to work with the right 3D studio that specializes in architectural visualization to make sure you’re getting a:
- Higher quality 3D render for each project — and a fresh, expert perspective;
- Quicker and smarter workflow;
- Photo-realism that evokes the emotions of your clients!
It seems so simple — just offer your clients the most important things that they’re just not getting from other architects:
A personal experience. Realism. A journey to the future.
But, it’s not that simple. If you try to accomplish this on your own, you’ll be spending a lot more time working harder instead of working smarter. As an architect or developer, you should never offer your client a one-dimensional tour of “what I can do as your architect”. Instead, you must offer a high-quality 3D journey of “what I can help you build, own, and profit from when this architectural idea becomes your reality — through my high-quality workflow and skills”.
And notice how I continue to say “high-quality” renders, “high-quality” visualizations, “high-quality” workflow… That’s because quality trumps quantity in architecture when you’re seeking to stand out in a crowded market.
Speaking of quality...
Your Ideas Rock! Your Portfolio & Workflow Suck...
Sure, you can create 3D architectural visualizations yourself. With the development of computer technologies and 3D software, this part of visualization has become easier than ever — creating a 3D model and even printing....it is something that almost any architect designer can do now.
However, creating 3D architectural visualizations and renders without a professional 3D studio will never help you stand out from your AEC contenders.
Your 3D architectural visualization and rendering skills/results better be so damn good that you could convince a local or institutional stakeholder that your architectural project is good for the community. Can your visualizations guarantee that? It’s a serious, make-or-break question.
Think about the image you are presenting when attending A&D competitions, submitting bid drawings or projects to other major investors, and your overall portfolio presentation on various devices that potential leads are using. If you continue in this workflow without 3D studio support, then you’re not sincere about your industry skills or work — and this is the message you’re sending.
With that in mind, expand your thoughts into these five facts that worldwide 3D architectural visualization studios help firms achieve:
- Your Ideas Come to Life: Professionally-rendered 3D studio visualizations will directly enhance the quality of my interior and exterior ideas;
- Your Workflow is Maximized... and Investors/Clients Can See It in Advance: Long-term advantages of these higher-quality 3D visualizations will positively impact my potential client decisions. Additionally, my workflow is maximized, which allows me to focus on my communications with the client and creativity skills.
- Easily Measure and Compare Your Past and Present Ideas: 3D architectural visualizations and renders increase my ability to measure my own progressive creativity along the way—in real-time;
- Higher Visibility for Investors: Bids and proposals are receiving more attention and my architecture firm has become shortlisted for large-scale projects.
- Request for Changes Decreases: Clients can better connect to my presentations when 3D architectural visualizations are used. I can prevent and mitigate many requests for changes as my ideas and skills are translated in a multi-dimensional method.
You can easily see how each advantage outshines the mere cookie-cutter approach of sketches, blueprints, and various self-help “do-it-yourself” 3D visualization methods your competitors are using. We invite you to check out our Knowledge Base to discover the overlooked details that empower the best and worst 3D renders... and proven results from our case studies.
Again, if you want to stand out and be seen, heard—and felt—then you must present yourself as a real AEC professional with the right tools. This will always surround your portfolio and workflow.
Think Like an Investor… Not Just an Architect
Now that we’ve targeted some introductory points about the all-in-one solution found in 3D architectural visualizations — and how to create a powerful architecture portfolio — let’s delve into your workflow.
That’s right. You must think like your client and mentally/emotionally become your client, in order to see—and experience—what they are looking for. And once you’ve leveraged those powerful 3D renders and epic architectural visualizations from a reliable 3D studio for your architecture firm, don’t just stop there.
“Our opportunity, as diverse architect designers, is to learn how to handle the complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple,” American architect Jeanne Gang affirms.
And we echo these same principles as they apply to your potential investors!
Keep It Simple! Potential investors and clients aren’t going to jump through hoops to procure your architect services or learn more about your ideas. You have to make that process as stress-free and simple as possible for them. They expect a simple experience. They want their decisions to be streamlined.
Scope out existing problems in your AEC business model — from your online portfolio visibility to your presentation skills. 3D architectural visualization studios work with AEC’s to target those goals and help translate those unforeseen details in interior/exterior quality.
Publish AEC Content That’s Relevant to Your Targeted Audience. You’ll find many AEC firms that either display every idea or sample in their portfolio...or not enough. Additionally, they’ll publish content online — or within their proposals — that has nothing to do with that investor’s past or present projects. Humanize your projects and take a fresh approach to each proposal.
3D visualizations set your firm apart by creating a more organized and diverse visual system for your targeted audience — it helps you find the right balance of what they want vs. what they need. Consider their locality and literal service needs... not simply your skills.
Notably, it’s also one of the best, long-term ways to expand those abilities to truly measure the impact of your creative designs and overall workflow.
What’s My Next Step? Connect with the Experts in 3D Architectural Visualization!
The smartest and most successful architects and developers have already discovered some short-term benefits of using their own in-house 3D artist. But, they’re beginning to realize that their in-house team cannot consistently offer them:
- Diversity and fresh innovative ideas or high-quality renders;
- Specializations specifically in architectural visualizations — both interior and exterior;
- Better time-management, flexibility, and a higher ROI (return-on-investment)
They’re turning to the expert-level services that only a 3D studio can offer.
Why? Because altogether, a subject-matter expert 3D studio’s services gives you more time to work on your client relationships, build on your strengths, save revenue, and work in real-time with actual architectural visualization specialists.
When outsourcing a specialist, you’ll find many 3D artists and rendering companies out there that can provide you with decent visualizations and cheap services. However, if you’re really serious about standing out in this crowded market of AECs and leveraging that next investor or client, then we invite you to contact Faraday 3D for a one-on-one roadmapping session towards providing you with those amazing long-term advantages and timely renders that can seal that sweet deal and help you retain loyal architectural clients.