Selling 3D Rendering Services Locally and Internationally

Turning Barriers into Benefits

Working with global clients is more common than ever. This shouldn’t surprise you as the Internet has opened up markets that were once inaccessible to smaller 3D studios.

 

However, many 3D studio leads remain unaware of both the obvious and hidden challenges that exist when targeting potential international clients.

The problem is not necessarily in finding clients but revolves around leveraging their trust and confidence in a 3D studio outside of their country.

This knowledge base resource is designed to address the best practices towards helping your studio procure both local and international clients, while first enhancing your understanding as a 3D studio owner in how any potential client may perceive your small 3D (foreign) studio.

Building Trust

Whether your 3D studio progresses more with local or international clients, it is vital to find solutions to help prevent and break trust barriers that commonly occur with potential leads. Let’s examine the most important components needed to build the trust of your 3D prospects on a global level.

Portfolio and Integrity

How accurate and up-to-date is your 3D studio’s portfolio? Take a serious look at the integrity of your portfolio by following these 3 steps towards shattering the trust roadblock:

  • Analyze whether your 3D studio’s quantity of samples displayed is helping or hurting your marketing strategy with new leads
  • Confirm that your portfolio samples appropriately represent the number of years of claimed experience
  • Evaluate whether the portfolio is compelling the targeted audience

Target and Tailor

Don’t allow integrity issues in your studio’s portfolio to confuse your targeted audience. One of the best practices that a potential client will perform includes an investigation of the number of works in your studio’s portfolio in comparison to your experience in the field of 3D design.

Solely demonstrating a strong focus on furniture renders that is directed towards exterior render clients may be causing you to be overlooked. When potential clients are searching for exterior renders, they will seek out 3D studios that display exterior renders in the styles that they like. Your multitude of stormy-weather samples will not compel targeted clients seeking sunny-day renders.

Distinguish your targeted audiences’ goals and determine the best samples to display in your portfolio that will truly engage and motivate their trust in your studio’s work experience. Even as a new 3D studio, always be prepared to explain any time periods or lack of work showcased.

Transparency

You have an amazing 3D studio team and successful workflow. But, can your potential clients see how you have achieved such a powerful and effective portfolio?

Display Your 3D Team Members. Ensure that your website and/or any applicable digital marketing campaigns display your 3D studio team members, which helps:

  • Show off your company culture
  • Associates a name with a face
  • Increases website visits
  • Establishes your small (foreign) 3D studio as a legit company

3D team member displays, such as “Meet the Team” pages, help create a more personal connection with your potential client.

Don’t Shy Away from Displaying Your Studio’s Workflow Successes and Growth. Have confidence in making your 3D studio reviews visible. Use open criticism for your studio’s progress and let your potential clients see your growth. Consider the benefits of strategically showcasing quality work on social networks, which allow you to gain insight and feedback in order to progress renders and learn new skills. In return, a potential client can visually observe your refined work processes and recognize your studio’s accomplishments.

Communication

Are you offering an open stream of communications with your potential clients? Your local and international clients need to know that they will be able to connect with you during all phases of the 3D design cycle you are offering. Make sure your 3D studio’s website:

  • Displays direct and correct contact information
  • Demonstrates commitment to schedule appointments as needed

Open Contact: If you demonstrate how responsible your studio is towards open communications, you can win greatly in the war on communication barriers. Display direct contact details connected to your 3D studio to disprove you are not a “middleman” between client/designers and further prove your business legitimacy.

Live Communication: Your studio can easily resolve potential client apprehensions by scheduling Skype conference calls or using an instant messenger that supports video calls. Faraday 3D recommends the use of Zoom.us. Showing your willingness to establish a meeting with the lead represents a positive sign about your studio.

Reflect a Customer-Driven Focus

As a 3D studio owner, we are tasked with the responsibility to support our studio team members, in addition to managing an effective full-cycle client experience that won’t cause your lead to run for the hills.

So, what are the unfortunate red flags that your 3D studio may be inadvertently waving?

  • Providing service fees upfront without a proper needs assessment/discovery session
  • Failing to ask the lead targeted questions pertaining to their specific project
  • Unprepared to answer questions pertaining to the integrity of your studio’s 3D work and contracts

How can your 3D studio avoid creating and sending red flags?

Reflect a customer-driven focus in every stage of the 3D service you are offering by facilitating a 3D Roadmapping Session with each potential client.

Providing your potential client with an effective 3D Roadmapping Session will build the bridge of trust by influencing a sense of confidence in your 3D services. As a result, your leads will know that they are procuring 3D services from a studio that is sincerely dedicated to helping them overcome the challenges affecting their brand. They have a better understanding of why fees are being secured, an idea of your workflow process, and your studios capabilities and value.

So, now you have a foundation and idea of how to build trust with your leads. You’ve even gained some insight towards optimizing your workflow.

But, there remains that one major challenge that makes your leads hesitant to pursue you: You are a small 3D studio that exists offshore.

How can your 3D studio further resolve those common misconceptions that are attached to 3D visualization studios outside of a lead’s country? Consider these 5 most perceived barriers and how they can actually benefit your studio projects with international clients.