What Most Architect Companies Do Wrong with 3D Visualization
Not all companies know how to order 3D visualization in the right way. A lot of companies that are used to the old-style of architecture just simply ask 3D studios to create 3D designs based only on the blueprints of the building itself, without providing any surroundings of the house to create the whole picture.
And this is the wrong approach — totally wrong…
By using this approach, during 3D studio selection, architects have only one question: “Why is your 3D visualization service much more expensive than another firm…and the building is the same? Why do you ask 10 times more money than others?”
All such questions arouse only because architects or real estate companies hadn’t decided why they want 3D visualization to be ordered in the first place. It is because they’re saying:
- “We need something; the quality is not so important — we could sell the building without any images…”
- “We need something nice, but not too expensive — we know sales will come anyway…”
- “We need to take a market share with a new product — we need to stand out from the crowd; we need something awesome!”
And here is the answer to the question, “Why are prices sometimes 10x higher?” When architects turn to a 3D studio, they usually forget to tell why they need the images in the first place.
House modeling and texturing in both firms, the one who charges X and the one who charges 10 times more, will take the same amount of time. And the price for doing so will be almost the same. But what makes the final price go 10 times higher? It is the creation of surroundings that brings emotions and desire to buy!
That’s why one 3D studio will simply paint blueprints, make basic surroundings, and charge X. Another studio will work on the surroundings, make it more pretty, and charge 5X. Another will do surroundings this way that only by looking at the image you will think immediately that you would like to be there…and the price for this is 10X.
To better understand my point, take a look at the following images:
If we made a comparison, you would more than likely say that the 2nd picture is much more beautiful and enticing. Meanwhile, the one above is rather plain and boring. If I am an agent and offer you the house by showing you the first picture, would you buy it? That’s highly unlikely.
However, if I showed you the second picture, I’d have a far better chance of persuading you to make a deal. It feels like you’re looking at the future — even if the house isn’t built yet.
How Architecture Companies Should Handle 3D Architectural Rendering
Well, they should take note of these points:
- How can they help the client decide whether or not the house is a good investment?
- How can they boost the client’s confidence—that the house fits in a particular location?
- How can they encourage the client to appreciate their effort by showing 3D images of his or her home with the surroundings?
- How can they justify a higher price compared to the other architecture firms that just offer ordinary blueprints?
With this in mind, an architecture firm will become more customer-centric when using 3D rendering to give a clear picture of how the client’s end product will look like. Using 3D architectural rendering is not just about beefing up the sales—it’s also about going the extra mile for the client.
If the client sees your effort and appreciates what you’re doing, then the sales will generate—organically. Naturally, if a few clients like the effort given to them, then word of mouth will spread and more clients will start to come. Simply put, by taking the initiative to go beyond the expectations of clients by using 3D visualization, a firm can actually help drive in more customers which will, in turn, bring in more sales.
So what’s the bottom line when it comes to visualizing architecture? Using architectural 3D visualization is simply about giving experience to the clients. If you were a client of an architecture firm that uses this type of approach, you’d be happy, right?
That’s the core of visualizing architecture using 3D rendering.
When thinking about visualizing architecture, a firm must first understand what it’s for. Know that it’s not for driving in money per se. It’s about going further and evoking emotions in customers that will push them to make the purchase. The goal is using 3D as a clearer means to propose the project to the client with supporting info so that the client will be more inclined to buy.
Always remember — it’s all about the experience.