3d architectural renderings: Time, It Needs Time…

The actor and columnist Will Rogers once said, “If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.”

From our team’s experience, we would rephrase the quote as “If advertisers spent an adequate amount of money on quality 3d architectural renderings and gave the designers sufficient time to make them, these would sell their products better than the most expensive advertisement.”

There are different situations, budgets, and projects, but in the “perfect” conditions a truly high-class 3d architectural renderings takes time and sweat.
To illustrate the words with an example, let us look where the hours (and sometimes days) go to.

Timely opportunities

Here’s a job we made for an Irish client. Unfortunately, we can’t show the work in full, but we will demonstrate a fragment of it.

Here’s the initial stage:

Architectural 3D Rendering

And the final result:

3d architectural renderings

Why we decided to show this work

In reality, this is not just an example from our portfolio. You can find the image in Google Street View:


Such a result required hard work from the modeler, the professional who creates object models “in clay,” that is, without any colors or textures.

Add to this more than 60 hours of the visualizer’s work. When people hear this figure, they often ask, why did it take so long? To give a complete answer, let us look at the main points:

It took a lot of “soil digging”

As we told in one of our previous articles, there are no sterile-white objects, especially when we are talking about the street. Building walls, asphalt, street lighting, the wall along the sidewalk and the sidewalk itself — all of these have patches of dust and footprints.

Replicating soil takes time; it is hard to create it from scratch.

We had to make a flat texture of the dirt first. Only after that we could “put” it on an object to preserve the proportions and coverage. We searched through the Internet for examples, then combined several of them into one, all of which took time.

This might seem like unnecessary pettiness, but such details, when there is sufficient time to work on them, make the 3d architectural renderings realistic and full of life. Just as if it was not a render but a professional photograph.

The asphalt also took time to make.

If you zoom in, you will see that the asphalt is not even. For instance, it is almost smooth where cars usually go, but rough at the edges. And there are all the specks and shadows that should be there.

How did we manage to create such 3d architectural renderings? We used four different asphalt variations, combining them into a single whole and applying our knowledge about placing accents.

By the way, the sidewalk is also composed of several textures.

In our work, we used cracks, asphalt with broken fragments, and soiled surfaces.

The edges of the sidewalk are kinked and uneven.
The secret was to make a precise copy of the original, but it also required quite a bit of time in order to replicate all the nuances. The client thought that we made a great job.

Speaking of details, we must mention the building’s specific whiteness.
Its texture is made of four different variations of concrete textures. In this way, we could make the color and finish as realistic as possible and add proper soiling, bringing life to the visualization.

Now let us look at the stone wall along the sidewalk.

What is the secret? Usually a designer takes 5 to 10 different brick “pictures,” making the pattern noticeable. In our case, we have almost hand-drawn every stone. The designer worked meticulously to get rid of the pattern-like look, because otherwise, given the size of the surface, the quality would significantly drop. We can just reiterate that it takes competence and time to create such a realistic render.

Now that you are familiar with the final result, we can go through the stages of making it.

First, it looked like this:

Architectural 3D Rendering

Then, we worked on the asphalt and the sidewalk:

3D Visualization Rendering

Next, you can see the work on the wall:

3D Rendering

Now for the building:

3d house design

But each object shouldn’t be just a separate element. It is of utmost importance to create a natural environment, which means working on the vegetation and other details. We always pay special attention to the color palette and shadows. These are something many designers forget about, ridding the image of its natural quality and making the 3d architectural renderings look cheap and unrealistic.

3d design studio

Granted, this visualization is far from being perfect, but notice how the greenery changes from step to step, becoming more natural and lifelike.

3d rendering company

3d architectural visualization

The next picture shows how we reproduced the atmosphere and other important elements (clouds, shadows, tree leaves swinging in the wind, the car and the pedestrian with their own shadows, and so on).

3d architectural rendering services

Finally, we have the resulting version:

3d architectural rendering service

You can see all the shadows , plus more people and cars, a warm day’s ambiance, and a few posters on the pole.

To spend or not to spend (time), that is the question!

The client often asks us to make a visualization “by yesterday.” We understand the realities of the business world and are able to work fast when needed.

And yet, here’s our whole-hearted advice: If you need a truly high-quality, almost photo realistic 3d architectural renderings, give the designer more time and freedom. Then you will get an image that will improve your image as a company, engage your potential clients, and turn them into customers.