A Step-by-Step Guide to Getting the Best 3D Visuals for Your Business
according to Faraday 3D
Image by Faraday 3D
During the project: Giving effective feedback
Many clients of web design have a misconception that they can’t critique the work. They assume that because they don’t have as much background in web design, they couldn’t give an objective review of the work that has been submitted to them. However, in the 3D sphere, it is usually the opposite case: many clients assume that they know better than 3D artists; hence, they provide profuse – and sometimes, unreasonable – feedback.
Both of those scenarios could be improved. There must be a balance between the client and the studio. Here are some ways to achieve this delicate balance:
Begin by knowing why
It’s natural for you to have an immediate opinion on certain aspects of the design given to you. However, before you launch into a tirade on why it’s just not right, first, ask the studio why it was created in the first place.
For instance, let’s say that you don’t like seeing the setting sun in the design. Rather than immediately demanding to have it changed to the daylight sun, ask the artists for the rationale why they chose to use the setting sun. Good artists (including the ones we have at Faraday 3D) usually consider every single element of a design, so they should
be able to give a good reason why they chose to do something.
With that knowledge, you can then see things from the studio’s point of view and make an informed decision on whether you want the design to be revised or not.
Know how to give the right feedback
Not all feedback is the same. As you begin the project, you need to know what type of feedback you are expected to give the studio and how quickly you can give it. The best way to go with this is to discuss everything clearly and have a written agreement with the studio.
State the problem instead of dictating a solution
Going back to our earlier example, you may not want to see the setting sun in your design because one of your main competitors is known for frequently incorporating the setting sun in their 3D visualizations. Once you tell the studio about this, there is no doubt that they would be happy for receiving your feedback and would revise the design swiftly
Always trust that as your partner, the studio has your best interests in mind. Instead of ordering them to make changes, explain why you prefer to have something changed. Then listen to them as they harness their years of expertise and experiences, and trust that they can offer you a better solution to meet your objectives.
In addition, a good handful of 3D artists are actually photographers (or former ones): some of them professionals; others hobbyists. If you have no formal background in photography, you can rest assured that most 3D artists can offer you creative ideas that can help in meeting your business’s 3D needs.
Use pegs whenever possible
There are plenty of available 3D samples on the Internet. Use them as often as possible to help you envision your own, unique 3D design for your business. Sending the studio pegs will help them approximate the design you have in mind and save a lot of time and energy for both parties.
Be exact in giving descriptions
As much as artists wish to be mind readers, we’re not. To successfully translate your ideas into outputs, it’s best to provide clear descriptions.
For instance, in describing colors, words like “light lime green”, “the color of fresh morning sun”, etc. are practically of no use. Instead, find the exact RGB code of the color you want to use (one resource you can use is http://www.ralcolor.com).
Precision also applies to other things like size (use measurements or ratios whenever possible instead of saying
“make it slightly bigger”) and other aspects of the design.
Give the studio ample time
Never assume that if an image looks good in feedback rounds, you may ask for a larger resolution the next day. You already see each image as a final output, yet you do not see the huge amount of work that goes into rendering each image in higher resolution.
To be sure, always ask if it is possible to get a larger image and how quickly you can get it. If not, use sketches instead.
Always keep your goals in mind
Throughout the project, you can expect that there will be a lot of distractions. Keep yourself focused on your goals by constantly asking yourself whether a specific action can bring you closer to them. If not, remind yourself of what’s truly important and needed by the business, and then divert your resources to those.
Settle internal debates
Again, too many cooks spoil the broth. As we discussed in a previous section, there should ideally be only up to two representatives for both the studio and the client sides (one being a substitute in case the main lead is unavailable).
Having to talk to several people increases stress and confusion, so make sure that discussions are consistently handled
by those selected representatives alone. Thus, it goes without saying that all decisions should be internally discussed and agreed upon on one side before relaying them to the other side.
Alert the studio as early as possible
Just like in any business, time is of the essence. The earlier you inform the studio of any concern you may have, the easier (and cheaper) it would be to remedy it. You may feel uncomfortable being so direct and frank (particularly if you’re from a non-Western culture), but you shouldn’t worry about it at all.
Remember that the studio wants a win-win partnership, and thus, would be open to your feedback. As long as delivered professionally (and not in a personally attacking manner), feedback should be delivered as freely and quickly as possible.
Provide feedback in batches
To avoid confusion and delays in your timeline, organize and give your feedback in batches, then wait for each section to be finalized before giving feedback on another. Avoid going from one part to another.
Here are the major sections that we recommend: foreground, main objects, background, and overall lighting. You may choose which section to focus on first.
Last but not the least, be honest with your partner studio
If you’re not sure if a particular change will bring you closer to your goals, tell the 3D studio about it and allow them to prepare for several rounds before beginning the task. Doing this will significantly lower the amount of time needed to apply the changes