Choosing the Right 3D Studio to Work On Your 3D Project

If you have an idea of what 3D visualization can do for your business, the next question that pops into your mind would be: is it a good move to hire 3D artists for your business? Or is it a lot better to just outsource 3d rendering project to a 3D studio?

Regardless of which option you choose, there are advantages and disadvantages.

Working with In-House 3D Artists

One of the major benefits of hiring 3D artists to be part of your company is that they will be able to work in-house. As a result, you can easily monitor their performance and make sure that they’re focused on working on your projects.

The problem is, this process has proven itself to be more expensive. After all, you have to cover overhead costs which include employee benefits, computers, and 3D rendering software, office equipment, and more. On the other hand, if your company doesn’t conduct 3D projects on a regular basis and only require the services of a 3D rendering company whenever the need arises, then it’s ideal to outsource 3D rendering instead.

This is often the case with companies in the engineering, manufacturing, and real estate industry. Looking for a 3D rendering studio to perform their 3D projects, which only occur during certain occasions, is more cost-effective than hiring in-house 3D artists.

Seeking a 3D Visualization Studio’s Services

If you only need a 3D visualization project every once in a while, seeking the services of 3D architectural visualization companies is a more sensible choice. In fact, this is what most businesses opt for.

By working with 3D architectural rendering firms, you can have your 3D projects completed without the need to spend your company’s resources on in-house 3D artists who will only perform works during certain occasions.

This not only allows you to save more on overhead costs, but it also allows you to save a lot of your time considering that you don’t have to train each of them and teach the basics of your company. Although this removes the benefit of being able to monitor your 3D project, you can rest assured that your project is in good hands as long as you work with a reliable 3D rendering studio.

Important Questions to Ponder Before You Decide to Work with a 3D Studio

If you prefer leaving the work to others as you focus more on the important points of your business, then working with a 3D visualization studio is your best choice. However, before you even start looking for an architectural 3D visualization and rendering company, you should first answer the following questions. Make sure you take note of your answers as they will help you a lot during your search for a reliable 3D visualization studio.

Question #1: What type of business do you own?

Decide what your business is like, which industry it belongs to, what are its objectives, mission, and vision. Also, determine how your business is different compared to its competitors. What makes it unique? Which customer groups are you targeting? How can you meet all of their needs?

Question #2: What are you hoping to achieve?

Decide on what output you want to achieve. Do you expect a reaction from your customers or prospects after seeing your 3D art? If so, what type of reaction are you expecting?

Question #3: What do you or your business need?

You need to know what exactly your business needs. Through this, you will be able to choose an architectural 3d visualization and rendering company more easily. Be as specific as much as possible. Specify the themes, lighting, quantity, sizes, and several other elements which you want to be included in the 3D project you need.

Not only will it help you obtain a 3D rendering service at a reasonable price, but it also helps your chosen 3d visualization studio create a successful project based on your specifications. Lastly, look for some samples that are closely similar to what you’re expecting.

Question #4: What’s your budget?

Know what’s your current budget and how much you’re willing to pay for a 3D architectural rendering studio’s service. It’s ideal to set your minimum and maximum amount. However, make sure you’re prepared to adjust your budget, especially if the project demands more work and is quite complicated. The best advice is to specify whether your budget is fixed or flexible so your chosen 3D studio can adjust easily.

Question #5: When’s your expected deadline?

It’s a good idea to give enough time for your chosen 3D studio to do their job properly. Give them a more realistic timeline. To know how much time is required to complete your project, you need to discuss your project with them in detail. Include a certain allowance to cover any unexpected scenarios or emergencies.

Since 3D visualization is a process that requires a bit of time to create amazing results, rushing your 3d architectural visualization studio will only result in a poorly finished work. Always keep in mind that rushed work won’t bring you any good results.

After you have come up with answers to the above questions, the next step is to look for the right 3D studio to work with.

How to Look for the Right 3D Studio

While 3D visualization is still a specialized field, a lot of new studios have emerged in the past decade. In fact, you can see tons of studios offering 3D visualization services in almost all parts of the world. The question is: how can you find the right one to work with?

1. Expand your search

When looking for the right studio to work with, it’s highly recommended to search globally. Don’t just focus on looking for local-based artists or studios as this will significantly limit your options. As a result, you’ll likely end up receiving varied quality and results.

Don’t hesitate to negotiate with 3d architectural visualization studios from other countries. As long as you can properly communicate in English, there shouldn’t be any problem communicating with foreign studios. Doing so not only increases the chances of receiving high-quality 3D designs, but it will also help you come across a rate that’s within your current budget.

2. Settle with teams rather than individual freelancers

Nowadays, it’s fairly common to come across freelance 3D artists who offer 3D rendering services to small and medium businesses. Although their services are more affordable most of the time, you can expect several risks compared to working with studios.

In some cases, they may suddenly disappear while working on your project, and so will your money and time. This only means receiving an unfinished project which could be quite disastrous for your business.

Moreover, most of the freelance 3D artists are newbies who aim to obtain experience and grow their portfolio by offering 3D services at very cheap rates. On the other hand, teams are a lot more experienced. Also, they’re willing to work with you on a long-term basis.

Working with freelance 3D artists run the risk of your project being abandoned halfway. Since they are self-motivated and work without any supervision, there might be instances where they stop working simply because they don’t have the motivation to proceed.

Lastly, teams in a 3d architectural rendering studio have access to stronger rendering power. This allows them to render large files in just a few hours compared to a freelancer who will often take a few days to complete the same type of work. Render farms are quite expensive and are only available in successful 3D studios.

For example, we at Faraday3D invested around $30,000 for a local render farm, something which an individual freelancer won’t be able to afford. Since 3D studios have access to larger resources and more powerful systems, not to mention they have a wider variety of software licenses and skilled artists, they will be able to provide you with more possibilities for your 3D project.

3. Refer to customer testimonials and studio portfolio

We can’t stress enough how important it is for every studio to have its own portfolio and customer testimonials. To have an even stronger impact, it is ideal to have an online portfolio on their own domain and not from some free website.

Customer testimonials are equally important as getting high-quality work isn’t always an indicator of a studio’s overall rating. By reading a number of customer testimonials, you will be able to determine whether or not an architectural visualization company’s clients were satisfied with their work. You can also get an idea of the studio’s work ethics, thereby allowing you to narrow down your choices.

The problem with customer reviews and online portfolios is that they can be easily fabricated. You can find various 3D rendering companies that claim the works of others as their own and even create fake client accounts to offer seemingly perfect and positive reviews.

To work around this issue and confirm whether or not the work is theirs, you can do a Google search of their works. If you found several instances of that work in various websites and sources, then it’s most likely that they claimed it and pass it as their own. Here we must exclude popular gallery websites there studios showcase their portfolios like: Behance, ArtStation and etc...

For fake reviews, you can ask for the contact details of said client from the studio and talk to them. By doing so, you can prove if they were really satisfied with the services they receive, or if they really created that review at all. You can also ask them a few questions to help you further confirm the studio’s reputability.

A final note on portfolios. There are a number of professional 3D architectural rendering firms that only show a small portion of their portfolios to the public. However, some of them will explain it on their website and will only send you proofs upon request.

4. Smaller teams are often a viable choice

Even when it comes to working with a 3D rendering company, size does matter. Unfortunately, a lot of people are tied to the notion that the more people are working on a certain project, the better the output will be. This is not often the case.

When it comes to 3D rendering, most smaller 3D teams provide better outputs and work a lot faster compared to studios with dozens of people working on a project. Also, smaller teams don’t waste too much time on needless bureaucracies compared to larger studios. As a result, they can spend more time working on your projects and catering to your needs since they only serve a few clients at a time.

You can even notice that smaller 3D studios tend to offer excellent customer support which often goes unmatched even by larger ones.

As such, we can focus on your project and perfectly manage small to medium ones. When it comes to large-scale projects, we often work with other excellent studios around the world. Our small-sized team allows us to create partnerships more easily. It also allows as to be more flexible since we don’t have a lot of stuff to deal with compared to most large-scale 3d architectural visualization companies. We, at Faraday 3D, for example, having only 2 board-members, successfully finished a 3D visualization project with 10 freelance 3D artists onboard.


As you can see, there are tons of perks you can enjoy when you work with a 3D studio, especially an established one. However, always keep in mind that not every rendering company is the same, hence if you don’t do enough research, you may not be able to receive a quality output. As an architectural visualization company, we at Faraday 3D always strive to give you the best 3D rendering service there is.

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