Let Architect Leads See What YOU See | Make It Accessible and Simple
Don’t get me wrong. You need to keep up with (and exceed) your ArchViz competition. However, potential Architect clients need to visibly see the relevance of what you offer in comparison to other studios.
“Don’t just tell me all the wonderful benefits of your product. Make it easy to compare your products to others. And make it relevant to one of my past or current projects,” an Architect from the AIA explained.
A Senior Project Architect of the SmithGroup further confirmed, “When outsourcing visualizations, Architects want to be educated upfront. Don’t simply tell us why your studio is better. Show us why so that we have all the resources up front to make an informed decision about you for our projects.”
And it is up to us (the ArchViz studio) to make their decision as simple as possible.
Avoid fear. Show confidence and let those comparisons shine (when needed).
Show your potential clients the differences between your studio and other ArchViz studios. Find a way to be straightforward and transparent about your 3D product(s), services, and timeframes for work completion in contrast to your competition — and align that directly with the potential Architect’s personal projects.
Always make it personal. Research the mess out of each potential Architect lead.
So, while you are gathering comparisons about your competition, incorporate some research about your Architect leads’ previous projects. Make it as personal as possible.
Be prepared and ready to provide a chart or demonstration that visibly educates and shares what you find to help the Architect lead understand (and choose) your ArchViz services.
Yep. Seems like extra work for you. But, how badly do you want to be pursued? This extra step in the research will boost your cold emails and pitches (which we will discuss in a moment).
Here are a few more ways to demonstrate your ability to take on the Architect’s vision.