There is a saying in sales: the shortest path to a sale lies through the customer’s hands. Sensing every curve, flipping every switch and moving whatever there is to move creates a strong desire to own. This is why salesmen will always insist that you take that gadget in your hands.

But what if you are a real estate agency or an architectural firm trying to sell a yet-unfinished and hence impalpable property? One solution is to forget the above law. The other one is to resort to high-end interior 3D rendering, making the sight alone work for the other four senses. Is it possible? Let’s see.

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