There is a saying in sales: the shortest path to a sale lies through the customer’s hands. Sensing every curve, flipping every switch and moving whatever there is to move creates a strong desire to own. This is why salesmen will always insist that you take that gadget in your hands.
But what if you are a real estate agency or an architectural firm trying to sell a yet-unfinished and hence impalpable property? One solution is to forget the above law. The other one is to resort to high-end interior 3D rendering, making the sight alone work for the other four senses. Is it possible? Let’s see.
Here are five works by true masters of 3D visualization. Your first reaction will be “wow, these are beautiful shots”! But in reality these interiors are designed on a computer. You can spend hours eyeing them, so vivid and photo realistic they are in each detail and nuance.
This is a special, very emotional work:
- Look at the water running from the tap. It is so well crafted that you can almost hear the sound of it slapping against the sink!
- Another fine detail is the bottle surface. Note the reflections, which are not perfect, as a less diligent designer would make them, but accurately conveying a realistic, uneven glass texture.
- The cloth under the bottles and the soap (another well-crafted item!) shows every fold! It is also slightly translucent, like a leaf looked through at a sunny day. Such subtleties are seldom taken care of, but they count for a great deal of realism.
- The scene has a realistic depth of field and chromatic aberrations.
As a result, no homemaker would resist the urge to spend a couple of hours cooking here. More works of this author you can find here.
Any 3D interior has a purpose
Any 3D interior has a purpose: to make the customer want to live (work, play — delete as applicable) inside it. Here she will be able to see all she needs to make the right decision:
- The incredibly detailed brick wall, with a hand-crafted, non-repetitive texture, slight cracks and stains — just as a real one would be.
- The bedspread with unbelievably authentic folds and elaborate materials. You can almost feel the coolness of the silk as you stroke it in your mind’s eye.
- The wooden wall with painstakingly nuanced texture and materials, making the rendering indistinguishable from a professional photograph.
Flawlessly rendered details create an atmosphere of coziness and spiritual freedom, so valued by the creative type. No artist would withstand the desire to own this small studio. More works of this author you can find here.
This interior 3d rendering has a whole range of features
This 3D rendering has a whole range of features making it the best in our today’s review:
- The material of the sofa is crafted so thoroughly that you can spend hours watching its elegant roughness, imagining its cushy upholstery embracing your body and the exquisite scent of its leather entering your nostrils.
- The atmosphere is just right: the lighting is soft, avoiding glares on bright surfaces.
- There are chromatic aberrations — those almost imperceptible “fringes” of color along high-contrast boundaries that come naturally in a photograph. Fancy what a real pro can make with bare hands!
If you only see the final result, you might think: “Okay, that’s good interior photography, but that’s it.” This is precisely the point. A truly high-end interior 3d rendering work will make you forget that it is actually a 3D visualization, so elaborate and realistic it is!
This rendering conveys the atmosphere and subtleties of the interior and serves as a great promotion for a company that was wise enough to hire a truly professional 3D designer. More works of this author you can find here.
A cozy interior 3d rendering
This cozy 3D interior also meets all the mentioned criteria:
- If you take a closer look at the chair, you will see dents, scratches and scuffs, as if it’s several years old. With such a degree of elaborateness, it’s almost impossible to argue that it is a visualization and not real photography.
- The carpet has an authentic texture with no repetitive patterns and correctly conveys natural lighting and shadows.
- Even the concrete wall, though hard to be seen, is a bit dusty and stained: the designer took care of subtleties that you would perceive on the unconscious level only.
- The visualized space has a realistic depth of field.
More works of this author you can find here.
This is one more interior 3d rendering with brilliantly expressed atmosphere
- The shabby window frame is scratched and its painting a bit cracked and uneven.
- There is an authentic reflection in the window glass. A while ago it would definitely mean that it’s a photograph we’re looking at.
- The chair leather is scratched and scuffed, revealing its venerable age.
- Leaves on the twigs are so elaborate that you could literally feel their autumnal dryness.
- The floor is anything but simple, one more proof that the designer paid a great deal of attention to the assignment.
- The brightest spots are a bit overexposed, as if shot with a camera and not created from the ground up using computer software.
- The “gem” of the rendering is the old drying rack on the right. Its every feature, however inconspicuous, is elaborated to the finest detail: scratches, cracking paint, and cloth hanging down in folds as if about to come off and fall down at any moment.
Due to the sedulous approach to details, the author precisely expressed the mood and atmosphere of the room. More works of this author you can find here.
What do these interior 3d rendering have in common?
It is the authentic atmosphere, as though you are standing inside these interiors and hear the sounds, sense the smells, touch the textures. If you present your services with such 3D visualizations at hand, the customers will feel as though they have really visited these rooms.
Which brings us back to the beginning of the article: let people touch what you are offering, and they will become your happy clients. And this is what a high-end interior 3D design makes possible.
Short CGI experiment for your inspiration by Bertrand Benoit: