Previously we discussed what a high-end architectural interior design 3D visualization is and how it can affect architectural and construction businesses. To recollect, best 3D:
- Turns prospects into customers
- Boosts sales
- Increases loyalty
- Drives word-of-mouth marketing, because people like sharing beautiful things. If your interior’s 3D rendering is realistic and inspiring, be ready to have it shared across all social media
This is how professional visualization works: you give a person the item you want her to buy, and the odds of selling it skyrockets. In case of interior designs, the 3D rendering serves as a guide to your service.
And now let us imagine how a “quick and cheap” visualization affects a prospective buyer’s attitude. To support our words with examples, let us consider five low-quality 3D Architectural interior design examples.
Let’s look at the drawbacks:
- Note the flooring: it looks detached from the rest of the image. The blurred edge just distracts attention without bringing in anything useful. You can also see the same texture used repetitively, taking away even more realism.
- Although the designer tried to create some atmosphere, the inferior lighting makes the attempt worthless. The wall is too bright given that the lights are turned off.
- Folds on the blanket look unnatural, as if copy-pasted several times.
- The wardrobe is odd as well: perhaps it was meant to be wooden, but looks more like cheap plastic. Besides, it has the same texture throughout, something which never happens in real life.
- Object edges are too sharp, which bespeaks a lack of effort and attention to details on the designer’s part.
All these nuances will consciously or subconsciously repel the client.
Here’s why this interior has such a plastic feel:
- The lighting comes from nowhere: it’s evening outside, so it can’t be natural lighting. But there are no lamps on the ceiling or elsewhere, either. This small detail will be definitely noticed by the client.
- The furniture’s wooden texture is repeated over and over again, revealing a pattern. This means that the designer was negligent to details.
- There are virtually no shadows, with items on the shelves looking “glued in”. Even the newspaper on the coffee table looks as if hanging in the air.
- Look at the object behind the sofa. What do you think it is? Pillows? Vases with some exotic plants? No, these are actually four armchairs. This is wrong: a great 3D rendering is always clear and unambiguous. Viewers must soak in the ambience right away and decide that they want to stay there, becoming your loyal clients. But such visualizations will only make them click out.
You can feel from the first sight that something is wrong here:
- The lighting is weird: the sunlight seemingly avoids touching the coffee table. By the way, didn’t you first think that it was attached to the bed? Seems like the designer forgot to show that these are actually two different objects.
- The reflections are odd as well: the left lamp is “reflected” by its copy placed behind a window, but the right one was “forgotten”.
- The bed looks as if hovering in the air, just like all the other objects.
- The wardrobes’ metallic and wooden elements use a pattern. Likewise, the wooden texture is the same and replicated all over.
- There are no fine details in the image, making everything look sterile and unnatural.
You want your clients to have the feelings she will experience once inside. Does it make sense to order cheap 3D visualization to deprive them of such an opportunity — an opportunity that could easily lead to a sale?
We could discussing this one for ages, but let’s focus on the key points:
- The virtual absence of shadows, essential in real life, substitutes realism for the plastic feel of a cheap 3D.
- The very atmosphere is dismal and cheerless: the lighting is inferior and every object looks copied from some other interior.
- Look at the objects: you can’t get rid of the feeling that they were copy-pasted from a cheap 3D content library. The materials are not elaborated, and textures are replicated all over the place. A good 3D would have every detail and every nuance hand-crafted, creating a truly vivid and authentic feel.
- The choice of colors is also questionable: can we call it a decent interior design?
Everyone wants to live in fair and spacious surroundings. But this 3D visualization stifles the viewers, drawing them to a logical conclusion…
Here’s another example with drawbacks too weighty to go unnoticed:
- All objects look as if hovering in the air, partly due to absence of shadows.
- Materials are utterly underdesigned, so that even rounded and soft shapes look as if having sharp edges.
- There are virtually no small details, adding to the synthetic feel.
- It is obvious that the designer didn’t even try elaborating the details: even the floor tiles are all identical with the same texture used again and again.
So here is the question: what such an inferior architectural interior design lead to?
First, damaged reputation. If you claim to be a high-profile company committed to its clients, this doesn’t show. If you order cheap 3D rendering to present your services, how true are your words? If you can’t exert enough effort for 3D visualization, how likely are you to treat your own assignment likewise?
This will scare your clients off, because human psychology makes people approach vendors who act consistently, demonstrating their professionalism not so much in their words but as in their work, in every part of it.
Each of the above images has enough objects meant to create a stylish interior. But what will your clients feel looking at such a “creation”? We highly doubt that they will be pleased by mundane furnishings and decorations.
A good architectural interior design 3D rendering is your brand’s best advocate: it proves that you are the vendor of choice, feeds your clients’ loyalty and boosts your sales. So if you want first-class results, order first-class 3D visualization.
Let’s compare what have you seen in this artcile with a real photo relizm made by real 3D Artist: