Every architectural or construction company has its own cost categorization. But one category common to all of them is advertising and promotion. Often it will include costs for 3D visualization services. Some companies are ready to pay a lot for them, while others save as much possible, but in general everyone uses 3D interior renderings to showcase their future apartments.

In the previous two posts we discussed five truly high-end and five utterly awful 3D visualizations (as well as the consequences of using the latter), so readers could see for themselves how dramatic the gap is between paying more and getting less (or nothing).

Now we will try to find out if there is a “golden mean” in 3D visualization. To illustrate our words, let’s discuss several real-life works.

Example 1:

3D Interior renderings

Check out other 3D Interior renderings of this author here

This is a decent work with several serious drawbacks:

  • The materials are not elaborate enough: look at the oven, the flowers, the glass, the chairs. They all miss realism, thus miss life;
  • The lighting is flat: a bit more sunshine could help;
  • Rendering settings are configured poorly, leading to ugly artefacts such as the shadows along the window pane and the wall.

As a result, we have a rather dull image that fails to provoke the desired emotional response. Such a 3D rendering will not inspire the viewer to use your services.

Example 2:

Bathroom 3D Interior renderings

Check out other 3D Interior renderings of this author here

This bathroom seems pretty cozy at first sight. But a bell “rings inside your mind,” suggesting that something is wrong here. And rightfully so:

  • The materials are not detailed enough to look authentic — they miss volume;
  • The shelves above the bathtub are over-blurred (perhaps in Photoshop). For a 3D visualization, it’s a definite drawback, as the rendering must look as realistic as possible;
  • Object models are deficient: for instance, the towel craves more folds;
  • The lighting is better than in the first visualization but still inaccurate (the window is overexposed, and there’s too much contrast on the right of the picture).

As you see, even such nuances greatly affect the overall feel of the interior.

Example 3:

Kids room Bathroom 3D Interior renderings

Check out other 3D Interior renderings of this author here

This is a really good 3D rendering:

  • An important thing is that the room has some authentic clutter, as one would expect from a children’s playroom. This conveys the right atmosphere.
  • The lighting is good, without drops in contrast or over/underexposed parts;

Still, there are drawbacks in how the objects are created:

  • Their sizes are off, which you can sense unconsciously;
  • They lack detail (for example, the pillows have neither dents nor folds).

This is why high-end 3D visualization costs a lot: seemingly minor nuances are essential in bringing real feelings to the picture. A client will much more likely want to work with someone who paid that much attention to detail.

Example 4:

Hotel room Kids room Bathroom 3D Interior renderings

Check out other 3D Interior renderings of this author here

Not bad, either, and yet there are some things to comment on:

  • Just as in the previous example, there is a lack of detail, making the rendering look unrealistic;
  • The objects are awkwardly sized. Look at the huge shoes near the bed. We feel sorry for someone with feet this large having to lie on a bed so tiny;
  • There are too many patterns in textures (such as the one on the headboard ).

Example 5:

3D Interior renderings by Faraday 3D

We made this rendering according to the client’s request to visualize a Norwegian-style home of a family with a child. Therefore, we paid special attention to certain details:

  • The room is a bit disorderly, as befits one where a child lives: the curtain is pushed aside, the books are not in the right place, the toy is left near the entrance, and the slippers lie on the carpet;
  • Speaking of the curtain, notice its “frozen” state, as though there is a slight draft in the room;
  • The lamp has a pattern, but the designer used it in such a way that it is almost unnoticeable;
  • There is a drawback: the central part, with a person moving, is a bit overexposed, making the walls, the door and the kitchenware mingle with one another.

The work does have a certain share of life and realism to it, but to make it truly photorealistic it would have taken much more elaboration of details and materials.

3D Interior renderings: conclusions

Let’s sum up the above and identify some basic regularities that we saw in almost each of the 3D Interior renderings above:

  • Compared to bad-quality visualizations, lighting is now much softer. It has volume, making lighter and darker areas distinguishable between each other. But some lighting problems do remain.
  • Designers pay attention to the composition. They are not afraid to create some clutter in the interior, bringing realism and a feeling that people do live there.
  • Materials become more interesting. There are reflections at last. If patterns are used, this is done competently and only where appropriate (wallpapers, tiles, carpets, etc.).
  • Objects are more detailed, looking more than mere cubes. (This refers to a 3ds Max modeling method where an object is first created as a cube and then modified to its actual shape.) Such works still have problems in object proportions, though.

Most importantly, although these renderings are of decent quality, they do not evoke much emotion. And making the client relate to your visualization is essential for helping her choose the right contractor (that’s you, of course).

So, coming back to the question of whether there is a golden mean in the world of 3D. We propose to look at it from a different angle: it is not the golden mean but human reaction that matters.

If your company has a constant flow of clients, who are delighted with your interiors, then your choice of the 3D designer was obviously correct. If the question remains open, ask yourself whether you really need some “golden mean” between price and quality, if it fails to bring you clients?