Faraday 3D newsletter

Everything you want to know about 3D
3d modern furniture

3d modern furniture: contact with the business

00InteriorTags: , ,

Any business tool has some similarities to medicine: in the correct dose, medicine heals, however if over used it just causes damage. 3D can heal your sales, where the previous over-exposed images may have damaged them.

3D modern furniture renders are slowly starting to get a foot hold with members in the furniture industry, therefore there are a lot more interior elements available.

Only a few people have considered these questions: What is the effect of the images and videos, and what do they bring to the project? How the quality of the executed image/video impacts the customer’s opinion of the product? How will these marketing products affect the sales?

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Matte painting example in digital art

Painting techniques: 3D Matte painting

00For clientsTags: , , ,

Matte painting: Reality Changing Technique

The cinematography was not just a means of entertainment, but also a cause of new ideas. This article examines the history of matte painting in film, explains the advantages of this technique, shows it in action, and determines how effective it is when working with architectural and constructing companies’ projects.

How to transform reality with a painter’s hand

Most films need many different backgrounds to bring their stories to life, and there is not always an opportunity to shoot a romantic sunset if it happens to be raining outside.Weather concerns aside, what if a character needed to be seen jetting into space or descending into hell, how would a film crew realistically shoot that?

The solution was not to settle for different landscapes that couldn’t do the story justice, but to paint the landscapes instead. To do this film crews hired special painters whom they called matte painters or matte artists.

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3d visualization night scene

3D visualization FAQ: How to simplify collaboration with 3D visualizer and save your time?

00Exterior, For clientsTags: , , ,

We are eager to create realistic 3D visualization that satisfy our clients. To ensure we get this result we need certain information.

Why do we need it?

  • Everyone has their own understanding of certain words, e.g. cool. It is therefore important for us to negotiate all key elements and have the same understanding from the beginning.
  • After this stage, we can be sure that the fewer edits we have, the sooner you will get a final version.
  • The fewer edits there are, the cheaper our visualization services will be.

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day-time

3D architectural rendering FAQ: Find out the cost of project in advance

00Exterior, For clientsTags: , , ,

How do I find out the cost of a 3D architectural rendering project in advance?

We are often asked to estimate the cost of a certain 3D architectural rendering project in advance and provide a quote. We understand this is important as many of our clients have different budgets.

We can advise on a price, but negotiating the cost is a mutual process.

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back yard 3d exterior rendering

3D exterior rendering FAQ: I’m not sure what result I want…

00Exterior, For clientsTags: , ,

I’m not sure what result I want – can you help?

We often face a situation when a client has a task they need completing, for example create 3D exterior rendering, but they have limited knowledge regarding the details of the project.

At Faraday we offer you a simple solution to this problem; clients should find inspiration by looking at pictures 3D exterior renderings on the internet and show these to us as their desired result. This enables us to deliver a greater service in a shorter period.

Let’s take a look at this collaboration to demonstrate.

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3d room design by faraday 3d

3D visualization is not a 3d room design creation…

10Exterior, For clients, InteriorTags: ,

Cooperation should be as comfortable as possible for both parties – this principle applies at Faraday 3D. We listen to the views of all our customers, and constantly improve our services and interactions with those who come to us for 3d room design visualizations.

But over the years we have found that there is a special type of character or customer who orders 3D visualizations. Everyone should know about this character and the potential consequences that arise from our interactions with him. This character is described in the article below.

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Winter Landscape architecture rendering

High quality 3D rendering as a Convincing Argument in Public Discussions

00Exterior, For clientsTags: ,
High quality 3D rendering

Experienced negotiators say that the order in which we bring forward our arguments directly affects how convincing they sound. The best sequence is to start with the more convincing ones, then proceed to the usual ones, and conclude with the most convincing one.

The first will create an attitude of trust, while the last will come just at the right time for the final decision. If the last word is postponed for a while, your partner in discussion will remember the beginning and the ending of the conversation most of all.

Right now you might be wondering what it has to do with 3D design. The thing is, there were lots of examples in our experience that prove that high quality 3D rendering is that strongest argument to convince even the greatest skeptics.
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3d architectural renderings

On the Importance of Time in 3d architectural renderings

00For clients

3d architectural renderings: Time, It Needs Time…

The actor and columnist Will Rogers once said, “If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them.”

From our team’s experience, we would rephrase the quote as “If advertisers spent an adequate amount of money on quality 3d architectural renderings and gave the designers sufficient time to make them, these would sell their products better than the most expensive advertisement.”

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3D rendering based on photo

Demonstrating Product Advantages Using 3D Rendering: a Case Study

00ExteriorTags: , ,

Our experience shows that a high-quality 3D rendering can be an excellent argument in discussing your products with your potential customers. It can greatly affect their buying decisions in favor of your company.

Here is a story about one of our clients, a manufacturer of pergola shades from New Zealand. He contacted us asking to visualize his product from the best possible perspectives.

In this article, we will study how we worked on this job, and what its results were.

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3D Visualization approvied

3D Interior renderings with the Best Value for Money

00InteriorTags: , ,

Every architectural or construction company has its own cost categorization. But one category common to all of them is advertising and promotion. Often it will include costs for 3D visualization services. Some companies are ready to pay a lot for them, while others save as much possible, but in general everyone uses 3D interior renderings to showcase their future apartments.

In the previous two posts we discussed five truly high-end and five utterly awful 3D visualizations (as well as the consequences of using the latter), so readers could see for themselves how dramatic the gap is between paying more and getting less (or nothing).

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rej

Architectural interior design: 5 Examples of Poor Interior 3D

00InteriorTags:

Previously we discussed what a high-end architectural interior design 3D visualization is and how it can affect architectural and construction businesses. To recollect, best 3D:

  • Turns prospects into customers
  • Boosts sales
  • Increases loyalty
  • Drives word-of-mouth marketing, because people like sharing beautiful things. If your interior’s 3D rendering is realistic and inspiring, be ready to have it shared across all social media

This is how professional visualization works: you give a person the item you want her to buy, and the odds of selling it skyrockets. In case of interior designs, the 3D rendering serves as a guide to your service.

And now let us imagine how a “quick and cheap” visualization affects a prospective buyer’s attitude. To support our words with examples, let us consider five low-quality 3D Architectural interior design examples.

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Bertrand Benoit

Best interior 3D rendering: How should they look like?

00For clients, Interior

There is a saying in sales: the shortest path to a sale lies through the customer’s hands. Sensing every curve, flipping every switch and moving whatever there is to move creates a strong desire to own. This is why salesmen will always insist that you take that gadget in your hands.

But what if you are a real estate agency or an architectural firm trying to sell a yet-unfinished and hence impalpable property? One solution is to forget the above law. The other one is to resort to high-end interior 3D rendering, making the sight alone work for the other four senses. Is it possible? Let’s see.

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3d rendering studio: awful 3d view 2

3d rendering studio: 6 Examples of Awful 3D Rendering

00Exterior, For clients

When ordering a 3D visualization from a 3d rendering studio, owners of architectural and construction companies rely on the designer’s ability to provide an impressive view of their building. But clients will often look at the rendering and go to a competitor. Why is that?

Sometimes the reason lies in the quality of the 3D rendering. In this article, we will discuss why it has such a great impact on prospective customers.

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3d visualization rendering by Faraday 3D

3D Visualization Rendering: What Makes a Good 3D

00For clients

In our previous article we described the basic principles that can help you find out how honestly and meticulously the designer has treated your 3D Visualization Rendering. If you look once again at the designs shown there, you will see for yourself: they are indistinguishable from real photographs.

Creating such designs is a true challenge and requires a lot of time and money. This is why most 3D works represent the “golden mean” suitable for the client: best value for money and shorter time frames than would be needed for an absolutely flawless 3D visualization.

This does not mean that the work is of poor quality. It’s just that there are details that bespeak the use of a computer.

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Time, price, quality triangle

Architectural 3D Rendering: Time, price or quality?

00For clientsTags: ,

Like any human undertaking, projects need to be performed and delivered under certain constraints. Same thing applies to Architectural 3D Rendering too. Traditionally, these constraints have been listed as Time, Quality and Price. These are also referred to as the “Project Management Triangle” where each side represents a constraint. One side of the triangle cannot be changed without affecting the others.
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Alex Roman 3D visualization

3D Architectural Visualization: Best Exterior renders

00Exterior, For clients

3D Architectural Visualization is on the rise nowadays. if 10 years ago all we had were raw and unrealistic renderings, today we can hardly tell a 3D rendered image from a professional photograph. But such results require a great deal of time and effort.

So, if you are an architectural visualization company or a construction firm, how do you choose the right designer, given that almost any portfolio features works that look real enough to you? After all, you order 3D renderings to get results: you want your prospective customers to look at the pictures and say: “Wow! This is the cottage I want to live in! This is the house where I’ll have my future apartment”!

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Customer protection policy

Customer protection policy

00For clientsTags: ,

Have you thought, that sometimes potential customers just afraid to make the order, because they are not really shore about final project price? How is that? Very easy. If you order some-kind software you definitely know what this application must do and it is easy enough to calculate working time. But what about design or visualizations. Customers wants something nice and beautiful. How it is possible to set term of word beautiful into  boundaries: 10h is not yet beautiful and 10h and 1 minute – masterpiece? There is the border comes? How to estimate such projects?

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